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    Is Guinness Better in the ‘Old Country’?

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BeerExpert
  • Introduction to Beer
    The U.K. Union Jack flag flying against a blue sky

    Beer In The U.K. – A Changing Industry

    Campaigns that Have Raised the Profile of Beer

    Campaigns that Have Raised the Profile of Beer

    an empty wallet

    Beer & Taxation-A History

    Historical beer brewing scene

    History of Beer

    A field of barley

    What Makes a Beer?

    Real Ale at the New Inn, Whetherby

    The Revival of Real Ale in Uk

    a glass of beer sitting on a cask

    What is Cask Conditioned Beer?

    Louis Pasteur

    How Does Non Pasteurised Beer Differ?

    Is Guinness Better in the ‘Old Country’?

    Is Guinness Better in the ‘Old Country’?

  • Types of Beer
    Many bottles of beer on shelves

    Bottled Beer

    Draught bear pouring into a glass

    Draught Beer

    Bitter Beer

    Bitter Beer

    A mug of real ale surrounded by ingredients

    What is Real Ale?

    A mug of stout sitting on a bar

    Stout

    A tin of germs lager and an empty beer mug

    The History of Lager

    Beer By Region

    A selection of beers in a pub

    Strong, Light and Heavy Beers

    Facts About Beer, Beer Names And Breweries

  • Brewing Beer
    A rustic scene of home beer brewing

    How to Brew Your Own Beer

    A neon craft bear sign in a bar

    Brewers: Craft Brewers

    A glass of beer on a wooden table

    Beer Recipes

    Brewers: Family Brewers

    Brewers: Family Brewers

    Honey bees flying onto their hive

    How Can I Make My Own Honey Beer?

  • Drinking Beer
    Two women drinking pints of beer

    Finding The Ideal Beer For The Female Palette

    Man drinking and approving of a glass of beer

    The Beer Expert’s Top Five Beers To Savour

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    Beer Cocktails

    A selection of beer glasses

    Beer Glasses

    A tray of beers

    Serving Beer

    A partially consumed pint of Guiness

    The Art of Guinness

    A refreshing glass of beer surrounded by seasonal berries

    Seasonal Beer

    Wide view of Oktoberfest German beer festival

    Beer Festivals

    Health Benefits of Non Alcoholic Beer

  • World Beer
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    Italian Beer

    Boddington's Strangeways brewery chimney

    Is it Best for Local Breweries to be Locally Owned?

    bottles of beer oin an industrial production line

    Which Are the Big Brewing Corporations?

    Craft Brewing Revolution in the USA

    Craft Brewing Revolution in the USA

    cans of Budweiser lager

    How a Czech Beer Became the all American Budweiser

    Barrels of alcohol being destroyed during US Prohibition

    The Reason Mass Market US Beer is Tasteless

    a map showing India with the Indian flag laying on top

    Indian Beer

    Touring the Breweries of the Czech Republic

    Sampling the Local Beers of the German Capital

  • About Pubs
    Pub Games and Their History

    Pub Games and Their History

    Licensing Laws

    Licensing Laws

    An ice cold picture of amber beer

    How the Economy effects Beer Consumption

    A traditional English pub

    History of the Pub

    The Prospect of Whitby pub in London

    Famous Pubs

    Good Pub Essentials

    Good Pub Essentials

    Microbreweries: Saviour of British Pub Culture?

    The Decline of British Pubs

    Support Your Local Pub

  • Beer and Food
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    Using Beer as an Ingredient

    A roast guinea fowl with a glass of beer in the background

    Recipes Using Beer

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Home Introduction to Beer

Campaigns that Have Raised the Profile of Beer

Mike Watson by Mike Watson
4 years ago
in Introduction to Beer
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Amberrosestout, CC BY-SA 4.0, via Wikimedia Commons

Amberrosestout, CC BY-SA 4.0, via Wikimedia Commons

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Beer has been a staple product of the British diet and social scene for well over one thousand years (the precise beginnings of beer in Britain are hard to trace). Over this time the beer production has followed the same trajectory as production in general. From its simple beginnings as a home and locally produced product, it has gradually been manufactured and distributed on an ever greater scale, with small producers and traditional methods often being over-taken by national and international breweries.

The Issue About Beer Production

The production of beers by large-scale companies can contribute to increased productivity and a greater uniformity of taste. Successful large-scale manufacturers such as Guinness have managed to market their product worldwide without losing their traditional client base. However, for many reasons people are unhappy with the direction that the beer industry is heading in:

  • Many beer lovers lament the closure of small and medium scale breweries, arguing that the domination of the beer industry by just a few key players may hamper the quality and variety of what’s on offer.
  • Small producers often take personal pride in their products, aiming to stick to traditional brewing methods. It is felt that corporate take over of small scale breweries could harm local and national beer brewing heritage.
  • Many people argue that intensive production of beer can destroy people’s sense of community and contribute to harmful industrial processes, such the mass transportation of goods, which can be harmful to the environment.
  • Quality beer comes in a myriad of guises, all of which contain subtle and distinct flavours. The drinking of beer, for many people, deserves to be held in the same esteem as the consumption of wine. It could be argued that the mass production of bitters and lagers for an uninformed market has led to beer being perceived as a ‘binge’ drink, rather than being savoured for its unique qualities, mostly through marketing.

Beer for a Better Future!

A number of groups campaign for an increased awareness if issues surrounding quality beer production. Perhaps the most notable of these is CAMRA – the Campaign for Real Ale. Established in 1971, CAMRA are an independent consumer organisation committed to championing ‘real ale’ – ale stored with the yeast sediment intact, allowing for a fuller fresher pint. CAMRA’s marketing campaign to save characterful independent pubs, small-scale breweries and endangered beer varieties, as well as campaigning for an awareness of the potential for beer as a food accompaniment (see related article: ‘Serving Beer with Food). CAMRA oppose all brewery closures, through the distribution of literature promoting their aims and the lobbying of business, parliamentary and legal groups.

The British Beer and Pub Association (BBPA) launched a similar campaigning strategy in 2006, entitled ‘Beautiful Beer’. They aim to raise awareness of the wealth and variety of beer by targeting media, industry and the public.

It would appear that marketing campaigns such as these are successful, with a growing number of pubs, supermarkets and off-licences stocking beer from small scale breweries in Britain and abroad. European varieties of beer that were previously relatively hard to come by, such as white beers and wheat beers are increasingly common, whilst home produced real ales are enjoying a renaissance.

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Mike Watson

Mike Watson

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Boasting a culture and heritage at least as rich and varied as wine or spirits, beer is no longer seen as merely a crude intoxicant knocked back on a Friday night to help blot out the everyday. It has become not only something you drink, but something you taste, appreciate, cook with, brew yourself and celebrate! In the absence of a single UK beer information resource, BeerExpert has been brewed up by a team of aficionados with the aim of aiding navigation through the heady waters of the beer world.

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